Business Development
Phase 1: Start-up
The most important decisions of the future business are made in the start-up phase of a new company. Plans and decisions made in the beginning determine whether your business will get onto the growth curve of a dynamic or a moderate business.
As an innovator in phase 1, you can find yourself seeking answers to the following questions:
- What is the market potential of the business idea?
- How to bring the business idea into action?
- How much funding is needed, and where to get it?
A business plan is the most important and powerful tool of the start-up phase. It consists of several sub-plans. The business planning can be preceded by a pre-study whose purpose is to determine the market potential of the business idea.
Pre-study:
Study of market potential
- Estimate of the market potential and market competition related to a certain business idea.
Business planning:
Vision, strategy and business model
- Defining the vision, strategy and business model for the company
Market analysis and analysis of rivals
- Detection and analysis of business rivals
- Defining the competitive edge and suitable product positioning
- Suggestion for the product or service concept and pricing
Marketing and sales plan
- Defining the target market area and market segments
- Pricing
- Strategy and operational plan for sales and marketing
Product development and production plans
- Schedule and phasing of a development project
- Resource and contracting plans
- Financial estimates for product development
Financial plans
- Estimates of sales and profitability
- Organisation of the company and the operational budget
- Financial planning
Phase 2: Growth
New and expanded markets, as well as successful marketing and distribution there, are the key factors of getting growth. A good plan, controlled risks and adequate funding are critical for the internationalization to be successful.
In phase 2, we can help you find the answers to the following questions:
- How to expand the business into international markets?
- Which strategic alliances would bring you more growth?
- How much funding is needed?
Business Expansion Check
- Investigation of business expansion prospects
Business Expansion Plan
- Updating the business plan for expansion
- Target market analysis
- Internationalization plan
- Expansion and update of marketing and sales plan
- Productization planning for the target market
- Mapping potential business partners, building adequate networks
Financial Plan
- Estimates and plans of sales and profitability
- Funding arrangements
- Defining owner strategy
- Value definitions
- Due Diligence services
- Business arrangements
Phase 3: Regeneration
A typical life cycle of a product or a certain business idea leads to the mature phase, where the growth of turnover slows down or turns into the decrease of income. A regeneration is possible through a well balanced product portfolio and new products. A critical evaluation of the company’s financial issues and cost structure as well as a check against the competitors, are also needed.
Topical questions in phase 3 are, among others:
- How could the product portfolio be developed?
- To which new markets could the business expand, and how to fund the growth?
- How can the cost structure of the business be optimized without losing performance?
Company Health Check
- The company’s financial status and cost check
- Product portfolio and the profitability of the products
- Customer segment and profitability analysis
- Competitive position and current competition
- Recommendations for action
Plan for New Expansion
- Facelift for the product portfolio
- Business plan update
- Target market analysis
- Expansion and update of marketing and sales plan
- Productization planning for the target market
- Mapping potential business partners, building adequate networks
Financial Plan
- Estimates and plans of sales and profitability
- Funding arrangements
- Defining owner strategy (also the exit strategy)
- Value definitions
- Due Diligence services
- Business arrangements
Advisory Services
Our core team is the founder of the world first handheld retinal camera company Optomed Ltd. We have built the company in world leading player in its own segment. Our aim is to provide our comprehensive experience how to speed up the business growth in leadership, strategy, sales & marketing and financials point of view.
Business arrangements & Funding
Our services related to business arrangements and funding are available in every phase of your business. Typical situations, where such services are needed, are acquisition or selling of a company, mergers, and a spin-off. We help the parties of a deal to determine the background of the company, and to proceed to the most optimal deal.
- Planning and implementation of company arrangements
- Determining the value of the company, negotiations, contracts
- Due Diligence
- Determining the financial status, contracts and liabilities of the company
- Determining the capability and value of technologies, products and IPRs
- Financial arrangements
- Planning and optimization of funding
- Comparison of funding sources
- Negotiations for funding
- Legal advice
- Acquisition contracts
- License and retailing contracts
- Business law contracts
